Making money through pay per click advertising totally depends on the amount of traffic you are getting. This can be a myth in some cases. If you are getting 1000 visitors and 10,000 page impressions per day , it does not mean that you will be getting enough clicks. You have to do something to improve your click through rate. But improving click through rate sometimes may not help.
The reason being, the ads displayed by Google may be very low paying. So on every click on an Ad you may get only .01 dollar. And this much intelligence is built into the Google Adsense that it displays the most contextual Ads and the Ads which may ultimately be helpful for advertisers. On which website do you think Google must display the most costly ads? On the website with loads of web traffic, right? Wrong!! Web traffic is not the sole criteria for Google to display ads.
Rather it is the source of web traffic which matters most. For example , if you get traffic from the social bookmarking site, that traffic has a different profile. The visitors are more aware of the online Ads. And they are not likely to click on the Ads displayed. So what is the kind of traffic Google expects? The organic traffic is the ultimate money maker. The traffic you get when people search for something in the search and land up on your web site. The web sites getting the Google organic traffic are the biggest money makers. So instead of advertising heavily on social networking sites you have to try to get Google organic traffic if you really want the best priced ads from Google and ultimately want to make money online.
Wednesday, July 16, 2008
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